As with our name, our mark was developed within and born from a passion for the outdoors. We didn’t farm this out to some fancy agency. We poured our heart (and a few beers) into something we believe in. It blends elements found in nature with strong lines and a rugged feel. Aspects of a ridgeline or mountainscape, as well as tent and campfire features are visible in the ‘F’ shaped mark. The mark pairs well with our name and looks super bad ass by itself. It will be available on the next batch of blades and gear which are currently in production.